Marketing Services LimitedDega ne Shqiperi, Tirana

Marketing built to sell, not just to look good.

We are a marketing company based in Tirana. Strategy, campaigns, digital, media and events, run end to end for brands that need the work done rather than described.

Email us Call +355 68 903 0859

Marketing is the work of making a product easy to choose.

It is not advertising alone. Advertising is one of the last steps, and it fails when the steps before it are skipped. Most of the value comes from decisions made earlier: who the product is for, what it costs, what it promises, and where that promise is easiest to hear.

It starts with the market, not the message

Before anything is designed, there is a simple question to answer: who buys this, how often, and instead of what. Answering it properly narrows the audience, and a narrow audience makes every later choice cheaper. A campaign aimed at everyone costs the most and convinces the fewest.

The offer does more work than the creative

Price, guarantee, delivery, payment terms and packaging are marketing decisions. A clearer offer often lifts results more than a new campaign, and it costs nothing to test in a small market like Albania before rolling it out.

Channels are a means, not a plan

Search, social, television, outdoor, email, trade fairs and word of mouth each reach people at a different moment. The plan decides which moments matter for this product, then puts the budget where those moments happen. Being present everywhere at low volume usually means being noticed nowhere.

Measurement decides what continues

Marketing spend is only as good as the record of what came back. With tracking in place from the start, cost per enquiry, per sale and per retained customer are all visible, and the budget can move toward what works while a campaign is still running.

One team for the whole marketing job.

Most clients come to us with a target and a budget rather than a brief. We work out what the money should buy, then buy it, run it and report on it.

Strategy and positioning

Market and competitor reading, audience definition, pricing and offer sharpening, then a plan with numbers attached: what we spend, on which channels, and what it should return.

Brand and creative

Naming, identity, messaging and campaign concepts. Copy and design produced in Albanian, English and Italian, written for each market rather than translated at the end.

Digital and performance

Paid search and social, landing pages, email and CRM flows, analytics and tracking set up properly so the reporting can be trusted. Weekly optimisation, monthly review.

Media and production

Media planning and buying across TV, radio, outdoor and print, plus photo, video and print production through suppliers we contract directly at rates we can show you.

Events and trade fairs

Launches, stands and sponsorship activations: venue, build, staffing, logistics and follow up, handled from the first plan to the post-event numbers.

Business and commercial representation

For companies without a presence here, we present the business locally, keep contact with clients and partners between visits, and represent it in meetings and negotiations.

How a project runs.

The same sequence applies whether the work is a single campaign or a full year of marketing. Nothing is produced before the plan behind it is agreed.

  1. Brief and audit

    We go through the product, the pricing, past results and whatever data already exists, then agree on the target: enquiries, sales, distribution or awareness, expressed as a number.

  2. Plan and budget

    A written plan sets out the audience, the message, the channels, the split of spend and the expected cost per result, plus what we do if the first numbers disagree with the plan.

  3. Build

    Creative, copy, landing pages, tracking and supplier contracts are produced and approved. Everything is in place and tested before spend starts.

  4. Run and adjust

    The campaign goes live in stages. We read results weekly, cut what underperforms, and put the freed budget behind what is working.

  5. Report and decide

    A monthly report shows spend, results and cost per result against the plan, with a recommendation for the next period. You decide whether to hold, scale or stop.

Small team, direct answers.

You talk to the person doing the work

No account layer between you and delivery. Questions get answered the same working day, in Albanian, English or Italian.

Scoped before it starts

Every engagement begins with a written scope, a budget and a reporting rhythm, so you always know what is being spent and what came back from it.

Numbers over adjectives

Reporting shows spend, results and cost per result. If a channel is not paying, we say so and move the budget.

Registered and invoiceable

We operate from a fixed office in Tirana on the Albanian commercial register, with documentation your finance team and auditors can file.

Part of Marketing Services Limited.

The Tirana office is the Albanian branch of Marketing Services Limited, founded in 2019 and based in Bulgaria. The group's registered scope of business is business representation, marketing activity, commercial representation, as well as any other activity permitted by law, and the Albanian branch is registered for the same.

Send us the target and the budget.

Rruga e Kavajes
Kompleksi Park Construction
Pallati D, Kati i Dyte
Tirana, Albania

Visits by appointment. Write a few lines about the product and the market, and we will reply with what we would do first and what it costs.

Get in touch