We are a marketing company based in Tirana. Strategy, campaigns, digital, media and events, run end to end for brands that need the work done rather than described.
It is not advertising alone. Advertising is one of the last steps, and it fails when the steps before it are skipped. Most of the value comes from decisions made earlier: who the product is for, what it costs, what it promises, and where that promise is easiest to hear.
It starts with the market, not the message
Channels are a means, not a plan
The offer does more work than the creative
Measurement decides what continues
Most clients come to us with a target and a budget rather than a brief. We work out what the money should buy, then buy it, run it and report on it.
Market and competitor reading, audience definition, pricing and offer shaping, then a plan with numbers, channels, spend, and expected return.
Naming, identity, messaging and campaign concepts. Copy and design written for Albanian, English and Italian markets rather than translated mechanically.
Paid search and social, landing pages, email and CRM flows, analytics, tracking and meaningful reporting that supports weekly optimization and monthly review.
Planning and buying across TV, radio, outdoor and print, with photo, video and production support from suppliers that deliver realistic testing and results.
Launches, stands and sponsorship activations: venue build, staffing, logistics and follow-up all planned from the first brief through to the post-event numbers.
For companies without a local presence here, we represent the business in meetings, negotiations and client relationships while maintaining continuity between visits.
The same sequence applies whether the work is a single campaign or a full year of marketing. Nothing is produced before the plan behind it is agreed.
We go through the product, the pricing, past results and whatever data already exists, then agree on the target: enquiries, sales, distribution or awareness, expressed as a number.
A written plan sets out the audience, the message, the channels, the split of spend and the expected cost per result, plus what we do if the first numbers disagree with the plan.
Creative, copy, landing pages, tracking and supplier contracts are produced and approved. Everything is in place and tested before spend starts.
The campaign goes live in stages. We read results weekly, cut what underperforms, and put the freed budget behind what is working.
A monthly report shows spend, results and cost per result against the plan, with a recommendation for the next period. You decide whether to hold, scale or stop.
No account layer. Questions answered same day in Albanian, English or Italian.
Written scope, budget, reporting system – you always know what is spent.
Reporting shows spend, results, cost per result. If a channel fails, we ask for new budget.
Fixed office in Tirana, on commercial register. Documentation for finance & auditors.
The Tirana office is the Albanian branch of Marketing Services Limited, founded in 2019 and based in Bulgaria. The group's registered scope of business is business representation, marketing activity, commercial representation, as well as any other activity permitted by law, and the Albanian branch is registered for the same.